After four days, flights across Europe are still suspended as a result of Iceland's volcano eruption. This is the most extensive air travel shutdown since the terror attack of 9/11. Flights have been slashed by a quarter since the volcano's eruption last Thursday (15/4/2010), causing airlines to suffer hundreds of millions of dollars in daily damages. Hundreds of thousands of passengers have been stranded worldwide due to thick clouds of ashes which are smothering the continent. Unfortunately it isn't quite over yet, as officials predict the suspension of aviation to continue for a few days to come.
Differentiating yourself in the airline industry may not be as easy as it seems. An airline company's starting point is quite similar as there are two major plane manufacturers to choose from (Boeing and Airbus). To differentiate themselves, airlines started focusing their efforts towards service related products such as; non-hassle check-in, high standard in-flight service by professionals, gourmet food and in-flight entertainment. What do you think is the best airline out there?
